Full-Time Courses
Creative Communications Diploma
Course start dates:
12 Jan 09, 09 Mar 09, 01 Jun 09, 12 Oct 09
Course fees:
36-week Diploma £5,475
Good communication- whether the 'art of persuasion' or the 'power to inform' - is arguably the most important single skill in commercial life.
The Creative Communications Diploma combines a number of complementary disciplines into a single highly effective package of training. Beginning with a study of the principles of marketing, the course moves on into a detailed examination of advertising and public relations theory and practice. This includes hands-on training in graphics presentation and design skills using professional design software such as Photoshop, Illustrator and InDesign on specialist graphic design workstations. Creative writing skills are also covered.
Syllabus:
- Creating & producing ads & commercials
- Media planning & buying
- Public relations & planning and PR strategy
- Community relations & crisis management
- Effective marketing plans and global considerations
- Market research, market selection & the marketing mix
- Branding, packaging & franchising
- Journalism, copywriting & practical production work
- Comprehensive practical use of Adobe InDesign
- Vector-based graphics using Adobe Illustrator
- Image manipulation using Adobe Photoshop
- Label & packaging design
- Design & creation of promotional materials
- Image manipulation & website integration
- Industry knowledge & fulfilling client briefs
- Practical understanding of the print process
Careers - Including CV preparation, interview skills training & job search.
NB: A more detailed breakdown of the wide range of subject areas covered in this syllabus is available on request.
Qualifications awarded by Hove College, London Chamber of Commerce & Industry (LCCI) and Open College Network (OCN).
I am writing this one year later, literally to the day, of starting the Creative Communications Diploma course. I passed all my exams with high grades, I have a wonderful job that has allowed me to capitalise on practically every skill learnt at Hove College. Furthermore, I feel really confident about the future for the first time I can remember.
