Full-Time Courses
Creative Communications Certificate
Certificate course starts:
12 Jan 09, 09 Mar 09, 01 Jun 09, 12 Oct 09
Course fees:
18 week Certificate £2,875
Effective communication is ever more crucial in the modern business world as competition becomes more intense and consumers become more sophisticated.
This wide-ranging course covers the fundamental principles of promotion and examines the elements that go to make up the 'communications mix'. The course is delivered by practicing specialists that are experts in their field and the aim is to give students a 'hands-on' practical knowledge, based on what is happening in the real world, right now.
You will learn how to formulate and apply effective marketing plans, incorporating PR strategies and powerful advertising techniques, to a number of different situations and to diverse audiences. On completion, successful graduates will gain industry-recognised qualifications in PR, Advertising and Marketing that can open up a range of employment and further study options.
Syllabus:
- Creating & producing ads & commercials
- Media planning & buying
- Public relations & planning a PR strategy
- Community relations & crisis management
- Effective Marketing plans and global considerations
- Market research, market selection & the marketing mix
- Branding, packaging & franchising
- Journalism, copywriting & practical production work
Careers - including CV preparation, interview skills training & job search.
NB: A more detailed breakdown of the wide range of subject areas covered in this syllabus is available on request.
Qualifications awarded by Hove College and the London Chamber of Commerce & Industry (LCCI).
I am writing this one year later, literally to the day, of starting the Creative Communications Diploma course. I passed all my exams with high grades, I have a wonderful job that has allowed me to capitalise on practically every skill learnt at Hove College. Furthermore, I feel really confident about the future for the first time I can remember.
