Strategy Development

Are you happy to 'follow the leader' or do you want your company to blaze a trail towards new and exciting sources of competitive advantage?

Companies that follow tend to focus on best practice and benchmarking exercises. Those who wish to strike out on their own journey of discovery need a completely different focus. Not content with being just as good as the rest, you will need to explore just how good you can be. What would your company look like if it was the best it could be?

Let me help you. The first step is to imagine future sources of competitive advantage. The next is to steer a course towards the potential treasures locked up in the unmet needs of existing customers and new markets. It is not sufficient to keep on with the same old cycle of cutting costs and increasing production, whether that be in a manufacturing sense or in getting the most out of your staff. Nor is it possible or sustainable to keep on profit-taking rather than value-creating.

Being an experienced business analyst and having collaborated on hundreds of business plans, I can provide your organisation with a tailor-made service. No off-the-shelf solutions from Azimuth Associates! Your potential is unique and the support I will give you will be the same. Please contact me now for further information.