In 2003 Hyphen were asked to redesign B&Q's range of 16 budget power tools, the Performance Power range, at the time consisting of a disparate pack of tools of varying styles and colourways.

Our initial thoughts centred around how best to unite the range, and promote B&Q's Performance Power marque. We looked at colour ownership within the power tool market, and established a very distinctive colour palette that embued performance, precision, simplicity and approachability. more...