social media

There is a lot more to social media than Twitter and Facebook. We take a considered approach and use tools and techniques appropriate for your business.

As part of your online marketing strategy we advise on the use of social media to complement a well-optimised website. Well-thought-out use of social media can be a real benefit for customers and may be a cost effective way to bring additional relevant users to your website. This could be:

• posting a "how to best use our product" video on YouTube
• using Facebook to share information about your business
• regularly writing a blog with good, informative stories. providing accurate answers to questions posted on forums (or fora if you prefer)

Publish useful information which has value to your visitors. Give them a reason to tell other people about you and encourage them to come back to your site.

Managing social media

Social media may make it much easier to spread your message. But as well as benefits, there can be negative consequences and once your message is "out there" on the web, you can't get it back or stop it.

Your website is under your control, but posts to social media sites belong to, and are controlled, by someone else. We can help manage and plan your use of social media. We'll work with you to:

• Agree the messages you want to send out about your business. Are they appropriate for your existing customers?
• Decide which social media tools to use
• Set a "publishing" timetable – there's no point doing something once a month
• Ensure someone is responsible for replying to any queries

Every business is different

Social media is important and thinking through the possible outcomes is the key.

Each business is unique, and its use of social media should be tailored to its individual character. If you'd like to talk to us about your business please call for a free, no-obligation, chat.