pay-per-click

The Computer Works specialise in optimising websites to appear high in the rankings of search engines. We use Google Adwords as part of the online marketing mix.

Pay-per-click (PPC) is internet advertising used to direct traffic to websites. Paying for search engine advertising such as Google and Bing can be highly effective but needs careful planning. Pay-per-click is:

• Instant – you can setup a campaign quickly and turn it on and off
• Flexible – making changes to your advert is easy
• Measurable – you can see the results and know the outcome of a click

With a badly managed PPC campaign you can easily spend your budget and achieve nothing.

We plan and manage your campaign

• Research your market, looking at keywords and the competition
• Agree a budget, timescale and objectives including conversions
• Run your Google Adwords campaign
• Monitor the campaign
• Report results, including conversions, click through rates, impressions