Strategic marketing
A marketing strategy is essential for any business — it is the foundation on which a tactical marketing plan is developed. Button will define, develop and implement an effective marketing plan that meets your business objectives. We have a proven track record in creating focused and well-targeted plans.
Our approach is based on three key drivers:
Where are you now?
We dig deep to understand your current business and marketing activities, product offer and the markets in which you operate. We also take a good look at your competitors and your customers.
Where do you want to be?
We explore new opportunities and markets that might be exploited, establish a set of goals and objectives, and undertake a
rigorous SWOT analysis of your business to identify
internal strengths and weaknesses and the
external opportunities and threats.
How will you get there?
Based on all the information we have collected,
we will develop
and deliver effective, targeted
campaigns
that will maximise the potential of
your
business,
encourage growth, establish a
real competitive
edge and
increase sales.