Direct marketing

Direct marketing is a powerful way of generating new business opportunities by targeting a particular group – existing customers, new prospects, lapsed customers. Activities such as direct mail, leaflet drops, telemarketing and email marketing can all generate greater customer awareness and increase sales. And the good thing is, it doesn’t have to cost the earth.

Button has a wealth of experience in creating effective direct mail and email marketing campaigns. We will work closely with you to plan a compelling campaign, ensure realistic response rates are set and measure success. Carefully targeted activity will generate quality leads. Converting these leads into customers is the next stage and we work with a telemarketing agency to achieve excellent conversion rates – creating a new customer base and advocates for your brand.