Brand development
Markets are continually changing and evolving, and brands need to make sure they keep up. Otherwise they risk falling behind and losing market share. Button works with specialist brand consultants to make sure this doesn’t happen to you.
It’s not just about having a great logo. It’s about ensuring that you are projecting the right image of who you are and what you do — and being able to differentiate your brand in the market. Button will work with you to:
- identify your brand values
- develop a positioning that will be meaningful to your target market
- create a brand personality that accurately reflects your business
- develop a set of guidelines and implement your brand consistently across all collateral
- ensure your staff are fully on board with the brand development and help manage change as required.
Every client’s needs are different so we don’t have
a prescriptive approach to brand development,
but we always produce
effective results.