In England both the beauty and the fashion industries are seen as a cocktail of frivolity luring women into unnecessary spending - those same women will willingly pay a premium price for a car, a holiday or furniture.

Skincare:
In France, Italy, Germany and North America, women and men are exposed to good skincare habits and it is an intrinsic part of their lives - rather than a luxury or an afterthought. This doesn't mean that beauty is undervalued in Britain, there is still a premium on attractiveness, but you aren't supposed to spend money on it.

Is make-up necessary? Cosmetics at first glance might be considered a non-essential - they are not... if a woman or man looks good, they feel good and that breeds confidence

There is no set timetable for skin to show its age - that is why habits, good or bad, can determine the date. At the Sher System we don't cover up skin problems - we eliminate them.

Attractiveness today has more to do with honesty, fitness and health and less to do with camouflage. Most women are not aware of their assets, they are more aware of their defects.

Persuading a women to change her make-up is a very difficult task

The first multiple rinse programme to cope with the rigours of hard water, pollution and stress.

The cosmetic industry world wide is suffering from media fatigue.

Water is nature's best moisturiser