| WHAT
THE PRESS SAY ABOUT WILD CARD |
Nikki Cooper,
UK TV Food
"Always a pleasure, never a chore dealing with the team at Wild Card.
They are charming, helpful and efficient" |
Tom Parker Bowles, Tatler; Mail on Sunday: Night & Day
"A great food PR company and I really love the press releases, too." |
Mark Hix, Food Writer, The Independent Magazine
"You can always rely on Wild Card to come up with the goods, from posh
French bubbles to rare Kentish hop shoots." |
Lena Corner, Living Review Editor, Independent on Sunday Review
magazine
"Fast, efficient and never any bullshit, a total pleasure to deal with. If
only more PR companies could be like this." |
Lisa Markwell, Features Editor, Easy Living
"I get calls and emails from PRs all day, every day. Many haven't bothered
to familiarise themselves with the magazine before they pitch. Everyone I
deal with from Wild Card is well prepared and informed, with inspired ideas
that work well for Easy Living. Calling in products or sourcing information
is always straightforward. Working with Wild Card makes my job easier." |
Gillian Carter, BBC Good Food Magazine
"Wild Card have a fantastic client list, but best of all, they also
understand when and how to target Good Food's readers. They know what the
magazine requires, and they give us a good product with a good story to boot
- it's PR done in the best possible way." |
Sandy Cadiz Smith, Editor, House Beautiful
"I have worked with Wild Card for several years and am always pleased to
hear from them. They understand my needs and the magazine's perfectly,
never bother me with anything irrelevant and are always prompt to provide
information, samples and images when I need them. They are professional
in their attitude but also fun to work with, I believe they have worked hard
to develop a strong relationship with me which makes my life a lot easier." |
Fiona Beckett, Freelance Food and Drink writer
"There are two things about PR agencies that really madden journalists.
One is when the staff haven't the vaguest idea what the target
audience is of the publication(s) you write for. The other is when they
don't understand how tight our deadlines are (however unreasonable that is!).
Wild Card score on both fronts. They know what you're interested in
and don't waste your time with irrelevant stories. And they make things
happen quickly. Which means that one is much more inclined to pay
attention when they do get in touch." |
Dylan Jones, Editor GQ
"Wild Card is that elusive thing in the PR industry - an agency that actually
delivers. Small enough to keep that personal touch but with big account
experience, its tailored approaches are always well researched and
targeted. They certainly make my life easier!" |
Philippa Davenport, food and cookery writer, FT Weekend
"I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of very few PR outfits that make a point of knowing and understanding the media people they deal with, appreciate individual requirements and deliver what is wanted. I find their services reliable, efficient, prompt, very personable and to the point, and their growing list of interesting new businesses suggests they look after their clients with similar genuine care and concern." |
Richard Ehrlich has been a weekly food columnist for the Guardian for the last 14 years and has been Drinks Correspondent for the Independent on Sunday since 1998.
"Wild Card is one of the most competent and professional PR companies I deal with. Unlike many of their competitors, they do not waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack." |
Jane Curran,
Food Editor, Woman & Home
"I've worked with Wild Card for years. It's a joy to deal with a
professional PR agency who don't bombard you with time-wasting phone calls, and they NEVER ask if you
received the press release they sent you!
They always know who to talk to, they read all the press and know who's who. Most importantly, they understand which journalists or publications to target with a story. They have some deliciously glamorous clients, too.
Their staff must like working there because they seem to stay for ever."
|
Liz Elliot, Features Editor, House & Garden
"Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!" |
Caroline Boucher, Deputy Editor, Observer Food Monthly
"Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their press releases are to the point and better written and spelt than most companies." |
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