It is not enough for a product just to look good, it should also be a joy to use. This requires a careful analysis of how it will be used, and the trialling of different solutions.
Successful ergonomics allow the user to intuitively use the product. It's as much about giving physical and visual feedback to the user - to enable them to enjoy a product without thinking about it - as it is about whether it's comfortabe or not.
Of course, aesthetics can influence the success or failure of a product, no matter what functional advantages it has. Through research, sketching, foam modelling and computer surfacing, we maximise a product's appeal to its target market, and deliver styling that's appropriate to the product's lifespan.
