visualisation

For designers, communicating the vision for the final product to one's clients can can be a time-consuming challenge, and yet it is vital for designers and their clients to be sharing the same vision.

AUTODESK SHOWCASE

We've been working closely with the world's foremost CAD and visualisation company, Autodesk, to help address this problem for product designers.

The answer is a great bit of software called Autodesk Showcase. Rather than presenting our clients with static, printed out renderings or visuals of what the product might look like (which take forever to produce, and therefore cost the client a lot), we use Showcase to create an immersive, 'live' presentation for our clients.

This great tool means we can, together with our clients, very quickly explore alternative designs, colours, finishes and textures in a 3D environment that reacts immediately to anything asked of it. Needless to say, it's very popular with our clients!

MARKETING ASSETS
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With Autodesk Showcase, creating marketing material to help sell the product concept to all concerned is made very easy.

Showcase allows us to, very quickly, output a whole range of images showing off the design concept in all proposed colourways and variations, and even create stunning videos to really get the message across.

We're constantly trying out new things with Showcase. We're currently exploring the capability of combining live visualisation with animation effects. More on that soon.

You can watch a demonstration of Showcase here.