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Telemarketing company Pell & Bales has hired customer value expert Gary Hancock to lead its new customer management consulting division for the charity/voluntary sector.
The new division will focus on "pragmatic customer strategy", helping clients to increase the value of existing marketing and service programmes. It will combine the company's experience and skills in data management, business process alignment and marketing insight.
Hancock has already worked as a consultant to Pell & Bales, leading programmes at WWF and WaterAid to improve the charities' ability to manage their multi-faceted relationships with their supporters.
Hancock explained the new division's approach: "what our clients need is not consulting per se, but pragmatic change. They want creative solutions that work, and the external support to drive those ideas through to implemention."
Hancock previously worked as customer loyalty manager with Citroen cars, then as a senior manager with direct marketing compnay Wunderman Cato Johnson, and as a CRM architect for EDS, leading the development of a Customer Management
>> Consultancy
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