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Helping healthcare companies improve lives and create value through innovative commercialisation solutions and capabilities, globally. Contact us now on: +44 (0) 1323 482 208 |
- THE GALBRAITHWIGHT BUSINESS SCHOOL
- MORE ABOUT OUR PROGRAMMES
The GalbraithWight Business School increases the capability of commercial and cross functional teams to better achieve Market Access, globally through tailored in-house programmes.
The GalbraithWight Business School designs and delivers class-leading programmes...
...which build value skills and knowledge for all levels of individuals and teams...
...and deliver an outstanding customer experience together with employee retention, measurable performance improvement and positive business impact from day one
...covering all aspects of the successful launch and commercialisation of brands from early development to loss of exclusivity...
...with class leading understanding and practice of market access at their heart, because market access is the single most important determinant of commercial success, globally.
GalbraithWight Business School programmes include:
Market Access
Market Access Definition, Scope and Key Drivers.
Building the Clinical Development Programme to meet Market Access Requirements
Mapping Market Access Decision Makers and Influencers
Building the Market Access Value Dossier and Budget Impact Models
Understanding Market Access Terminology: Effectiveness, Cost Effectiveness and CER.
Risk Share and Patient Access Schemes in Market Access
Building a compelling Market Access Value Proposition
Understanding International Healthcare Systems
Decision Gates: Building Market Access Requirements into R&D Decision Gates.
Understanding Individual Country Healthcare Systems
Brand Marketing
Key Factors Affecting Global & Regional Pharmaceutical Business
Decisions© – Strategic Marketing Planning.
Effective Brand Management
Strategic Customer Mapping
Life Cycle Management
Strategy Development
Forecasting & Financial Management
Portfolio Management
Anticipating & pre-empting the Competition (‘War Games’)
Segmentation, Targeting & Positioning.
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