Customize the Brand:
Make it more desirable and profitable

'Customize the Brand' explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about, a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Market Leader, Winter 2002
"..our new guru.. Nilson's book ranges over a good deal of ground.."

You can purchase this book online at Amazon.co.uk

Competitive Branding:
Winning in the Market Place with Value-added Brands

With mounting consumer distrust and an unprecedented proliferation of new brands, it has become more difficult than ever for marketeers to establish and maintain a strong identity in the market place. However, one method by which organizations may succeed in gaining greater market share and moving ahead of their competitors is by adding value to brand development.

'Competitive Branding' aims to challenge previous thinking in the field of brand development and to provide readers with information on how to "add value" to brands. It develops tools and techniques to implement concepts, shows how to "cost-effectively" build strong brands and illustrates the theories raised in the book with case studies.

Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist -

"Torsten H. Nilson's new book 'Competitive Branding' contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read."

Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd -

"With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors!"

You can purchase this book online at Amazon.co.uk

Financial Services Presentation

Have a look at the Quant. Marketing perspective on marketing in Financial Services:

Financial Services presentation