Presky Maves teams up with Quant Marketing

Press Release 5th June 2006

Presky Maves, the UK-based international results marketing agency, has strengthened its data offering by investing in Quant Marketing, the strategic data and loyalty marketing consultancy.

Quant specialises in helping businesses grow brand value through customer data. Teaming up with Presky Maves will create a wider scope of services - offering clients unparallelled expertise in delivering end to end data driven marketing strategies to build customer value.

Presky Maves, a top 10 independent direct marketing agency, has from its establishment in 1998 followed a clear belief: that results generated by direct communications are delivered by inspirational creative work driven by the combination of intelligent data planning with insightful strategic thinking. The investment in Quant builds on this philosophy and brings Quant Marketing's team of consultants and data experts under the Presky Maves agency roof in Covent Garden, London.

Quant Marketing was founded by Nigel Gatehouse and Torsten Nilson in 2000, with a focus on creating growth for clients with unique management tools and processes that use customer data to drive more effective decision making.

Gatehouse, Managing Director of Quant Marketing, is well known as one of the leading experts in customer marketing strategy and customer behavioural insight. He has 20 years of marketing experience, holding senior client-side positions in sales and marketing both in the UK and internationally at Nestlé, Prudential and National Westminster Bank. Prior to setting up Quant he was Director of Strategy at dunnhumby.

Nilson, Chairman of Quant Marketing, is an internationally recognised authority on marketing and in particular branding and differentiation. He has consulted and lectured in countries around the world to a wide range of blue chip organisations, such as IKEA, Nestle, Subaru and Unilever.

Peter Worster, Managing Director of Presky Maves commented:

"This alliance with Quant Marketing is a natural extension of our already strong data capabilities. Why do we want to do this? Because customer data is pivotal to successful relationship marketing. At Presky Maves we know how to make data sell and build brand value through effective, results-focused communicaiton programmes. Now, with the addition of Quant's expertise, we can offer clients even more data and direct marketing solutions that work."

Nigel Gatehouse, Managing Director of Quant Marketing, commented:

"At Quant Marketing, we make customer data simple, and we make it into a business language of actionable information for MDs and CEOs in order to drive business growth. Combined with the exceptional creative touch of the senior and talented staff at Presky Maves, we believe that we have created a truly insightful proposition."

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Notes for editors