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WPP: Creating a Group community in Hong Kong
 Objectives
and tasks
Fulcrum was asked to rationalise WPP's fragmented Hong Kong
property portfolio and address potential expansion and contraction
requirements. We identified an opportunity to co-locate eight
companies in a single location over four contiguous floors,
providing flexible space and a collaborative environment.
Resourcing
Fulcrum's in-house team worked closely with the architect,
designer and the individual business units to ensure individual
needs were met whilst communal efficiencies were retained.
Outcomes and benefits
Communal services - meeting rooms, informal touchdown spaces,
reception, switchboard, kitchen, mailroom and reprographics
- have created a real Group community. Substantial cost efficiencies
were made by leveraging the collective buying power to maximise
procurement benefits, including lease terms and fit-out costs.
Testimonial
"Fulcrum has worked with WPP for the last 10
years, throughout a period of substantial growth, and has
been instrumental in putting together a global real estate
management structure for us, including a property database
and the award-winning Space Program. Fulcrum's current remit
extends from the UK through continental Europe and Asia Pacific,
covering strategy, database management, benchmarking, transaction
management, and the allocation and management of CapEx. Fulcrum
acts in a broad consulting role and also works in close partnership
with our in-house team in the US and our operating companies
worldwide."
Paul Richardson
Group Finance Director
WPP
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